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Musto is a leading performance clothing brand in sailing and has successfully extended it’s technical know how into a range of products for the equestrian and shooting market. The Musto Atomium launched in July 2008 is a direct replacement for the traditional sales work book.

The print function from Atomium will still allow a full work book to be printed, but better than that a partial print out of the product range can be generated to reflect the selection made whether that be as part of a sales order, a range planning or presentational exercise. What is more the internet update function means that in-season activity around product, marketing or news stories can be made available in a timely way

Launch date: July 2008
Impact on brochure/workbook: Replaced sales work book.
User numbers: 120 across Europe
User type: Sales, training, customer service, retail.
SKU count: 600
Interface: Product selections output directly and integrate with Musto's sales order processing software.
Client: The business case was made on genereal Atomium benefits and brochure cost savings.