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"This software is AWESOME! Thank you so much for a beautiful product" So said the Sales and Marketing Manager for Teko when we delivered the Teko Atomium interactive product guide in Summer 2008. Teko claim their products are the "best socks on the planet" and anyone who has worn a pair might not disagree.

Launch date: July 2008
Impact on brochure/workbook: Works with cut down brochure and supports green credentials of Teko brand.
User numbers: 50 globally.
User type: Sales, training.
SKU count: 100
Interface: Sales order processing automaticallly rounds to preset quanitity ordering multiples.
Client: MD previously used the Smartwool Atomium and wanted to replicate similar success with Teko.

Teko is a new brand in the premium sock market, run and managed by people with extensive experience in the business. The parent company Anatom had previously been distributor for the Smartwool brand in Europe where the sales teams had successfully used Atomium to support their sales effort.

 

 

By moving over to a digital tool Teko were able to publish much more information around their products and brand stories within the budget available. The number of pages produced has increased from a print brochure of 16 to in excess of 80 on the Atomium. Content includes imagery, description, features and benefits of every product and colour within the range. There are quick links from product pages to size charts and cushioning guides. Associations are made between product and technology pages. A whole interactive section has been added to explain the important environmental message that Teko has to deliver.

Product can be located by searching via activity (running, hiking, skiing etc.), technology, sku name/ number/style, gender and by fibre type. Products can be selected for order with size and price detail (£ or $) captured. Information about POS displays, signage and product packaging can be easily obtained and presented from Atomium. Further resources such as high profile user testimonials, standard PowerPoint® presentations, press releases, brochure PDF’s, certifications, videos etc. can be launched from the product guide. The Teko Atomium also carries the ‘update manager tool’ which will automatically populate the tool, via the internet, with new information as it becomes available.