Hark have been helping Timberland tell their “how it works” shoe technology stories for over ten years through 3D visualisation and animation. In some cases we have successfully combined animation with video and stills photography to provide context and mixed media views on some of the most comfortable shoes on the planet.
“Innovation, attention to detail, fit for purpose, performance” these are just a few of the words that describe the commitment Timberland have to the design and manufacture of footwear across casual, sporting and outdoor categories. Our 3D work and animations have been used standalone or as part of a PowerPoint or Atomium presentation in retail staff training, sales conferences, trade and consumer exhibitions.
In all cases we aim to understand the target audience and the key messages about a product that need to be communicated. 3D visualisation and animation requires very close attention to detail if the benefit is to be realised and so our storyboards and graphic design form an important part of ensuring the final version has impact.
CASE STUDIES 