Logo

World Vision works to make a serious and sustainable impact on poverty and its causes, especially as they affect children. Our work for this organisation came through a referral from an existing client and involved us working on a Flash presentation that would be screened in the stadium prior to the FIFA World Cup Final in Germany – no pressure there then!

The message is a simple one and communicated sparingly with simple statements of fact, chilling statistics and staggeringly poignant photographs. Our job was to allow these powerful components to come together at a pace and with a clarity that would encourage a global audience of some 700 million to spare a thought, and perhaps a donation, for those less fortunate.