Levi Strauss needs no introduction but the new garment styles and ranges for each season do and these need to be effectively communicated to a wide range of people at regional, country and store level across Europe. In 2008 Hark have successfully supported Levi Strauss UK and the European HQ with interactive multimedia solutions to their sales and marketing initiatives.
Our work began by providing a simple digital collection point for all the materials supporting the Levi/Dockers Spring Summer 2009 sell in period. This was delivered on a USB memory stick packaged in a branded presenttaion tin, a format that has proved popular for other projects and promotions.
In May 2008 we produced an interactive programme on a USB memory stick that was used as a giveaway at a Brighton new music festival of up and coming bands called "the great escape". As well as promoting Levi's products to festival goers, users could also personalise the content with photos from the festival by visiting the Brighton store and downloading images to the memory stick.
CASE STUDIES 