Creating or launching a new product range is just one part of the puzzle. Expanding The Market and continuing to see a ROI can be a challenge for most brands, as well as finding a way to bring all that product information together so it can be reviewed, enriched and shared internally, before sending it out into the market.
Fast To Market Challenges
Collaborate on product content creation
Each team has a role to play in assembling product information, but all too often, silos of product data builds up. With information fragmented across the business, co-ordination becomes a bottleneck and digital workflows can flounder.
Giving your teams hands-on support
The teams that create great product information may not have the knowledge to structure data effectively. Badly organised data is harder to reuse, likely to be error prone and can cause fundamental problems in your go-to-market process.
Supporting Channel Right Strategies
The challenge is for your sales team to effectively communicate ‘channel right’ selections for each buyer’s market. If not, buyer expectations will not be met, decreasing the value in the brand/buyer relationship.
Expand Your Market
Adapt to selling virtually
B2B platforms, while great for delivering on product information, lack the personal touch of a knowledgeable sales professional. Without guidance, buyers may find that their purchasing decisions do not fully resonate with their target customers.
Unlocking the power of your 3D
Designers, forced to respond fast to ever changing market demands, are turning to 3D design and prototyping. The use of 3D can be a game changer, but if you are unable to make use of it throughout your entire go-to-market process then it negates the huge potential benefits.
Communicate effectively with your supply chain
Effective communication between brands and their supply chain partners can be a very difficult process and a variety of factors, such as language barriers, time zone differences and sample costs can contribute to frustrations when maintaining these relationships.