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Go Green in 2022 - Why Going Digital Matters

Updated: Mar 1, 2022

The idea of a “paperless” society has been around since the late 1970’s, when marketing and business experts used the notion of an office run entirely using electronics as a way to popularise and sell the computer terminals of the day. Huge technological advances have been made since then, but there is still a huge reliance on paper-based catalogues and literature within most industries.

But why is going green so important?

Well, we can’t change your suppliers or review your materials to make sure they are ethically sourced, but we can help you reach your sustainability goals! Making the move to a digital sales tool means that you can remove the expense of a printed product catalogue. Not only will this save you money and time, but you will also be helping reduce the impact of paper production on the environment.

  • Since you began reading, more than 199 tons of paper has been produced (production number in 15 seconds)

  • 50% of business waste is composed of paper

  • With all the paper we waste, we could build a 12-foot-high wall of paper from New York to California!

  • 324 litres of water is used to make 1 kilogram of paper

  • Chlorine-based bleaches are used during paper production which results in toxic materials being released into our water, air and soil

  • When paper rots, it emits methane gas which is 25 times more toxic than CO2

  • Every tree produces enough oxygen for 3 people to breathe

Is it really worth cutting down our life saving trees for this much paper?

So how can Hark help?

aWorkbook is our digital catalogues sales app designed to increase the efficiency of your go-to-market process and maximise the effectiveness of your product information in wholesale channels. Customer-specific assortment planning, order processing and sales presentations result in deeper sales conversations and an uplift in sales, all whilst reducing your paper waste. Still worried about going paperless? aWorkbook offers you the ability to work offline too, without the worry of poor internet connection or lost paper copies.

By digitising your print catalogue you will save money on print and eliminate wastage. We know that, more often than not, print catalogues contain errors that subsequently can’t be changed, and are out of date as soon as they are printed. This can make it difficult to maintain customer engagement as they can lose confidence in the buying process. With a digital catalogue your content can be updated instantly at any time, meaning your sales team will always have access to the latest product images and information in the field.

Are you ready to make the change for a more sustainable future? Contact us for more information.

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