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How to Unify Product Information for Your Team

Updated: Jul 13, 2022

Businesses struggle to get visibility into product information, with legacy systems holding data in silos and product managers working in isolation on their ranges. While each team is working towards building a product experience for your customers that helps them make quick decisions, they still work in silos, which results in information fragmentation across the business, and inconsistent data sources, leading to duplication of efforts, wasted time, un-synced data, and unlinked images and data. With your business struggling with limited content management capabilities, it will continue to lack consistency, continuity, and flexibility, which results in duplication.

The success of any product entirely depends on the quality of the product information it contains. If your business is struggling with a unified product management capability, increasing demand for clean data coming from different sales channels will only compound the problem. Only the right sales tool can rescue you from the situation.

How Hark will Help

Hark products bring you out from under the constraints of a rigid structure, by helping teams collaborate on one easy-to-use digital platform that flexes to meet your product content and the way you want to use it. It holds product data, the related imagery, 3D and video that is needed to deliver rich digital product experiences.

Holding all the available product content makes it easy to access wherever needed so that you deliver consistent and accurate information invariably. It ensures that there is no duplication of effort, no missing data, no wasted effort, and no delays. It minimises internal friction, speeds up information sharing, enabling your business to generate clean, well-presented product content, and sales to succeed in their efforts.

Benefits of a Unified Product Information Platform

Central system to store data: Store data in a centralised system from where it is accessible to teams across an organisation, anytime they want. It enables them to collaborate on content creation centrally, for a common product and work on the go securely. It smooths the process of content creation, obliterating the task duplication from the process, and enabling work efficiency for the team members, who would otherwise spend hours repeating the tasks.

Collaborate online and sync: You get a unified product information system to facilitate collaboration for teams across organisation, helping them come up with stronger product content, and boosting productivity by streamlining their work. A stronger sync among teams means faster production; fewer errors, quick actions, maximum productivity, and vaster utilisation of a product portfolio, all at a faster time-to-market of the product.

Share between teams in real-time: It also enables teams to sync up for work in real-time. They get updates on tasks as soon as they are done and uploaded, so that quick next steps can be taken, like taking it out on the market by sales. Every team member involved in content creation for a product is on the same page every time.

No duplication of effort: A strong collaboration and real-time synchronisation among teams allows them to be more productive in their efforts and achieve more. Since your teams stop wasting time on re-doing the tasks already done by other teams, they become more productive and impactful in their jobs.

Data and assets linked digitally: This gives consistency from product information right through to any supporting assets for a product such as images, videos, PDFs and 3D renders. Your teams will not only save time matching assets to products, but you will have an entire directory to hand of linked data and assets that will carry you through season to season.


Hark has been part of B2B businesses for more than 15 years, helping them deliver digital product experiences. Whether you’re a small enterprise or a global brand, the most important asset you have is your amazing team and their knowledge and experience. Hark takes care of your second most important asset within your business, which is your product data.

From start-ups to established brands, we can support you on your journey to product content awesomeness and ensure that your teams have the software they need to secure those all-important sales.

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