What does it mean to “go green”?
Whether you’re a global brand or a small local business, the fundamentals of “going green” and being more environmentally aware are the same. From the creation of your products through to the end of their useful life, there are things you can do to improve their ecological impact. An article by sage.com describes ways that businesses can evaluate this:
If your product is made in a factory, are the workers paid fairly and are their work conditions safe/sanitary?
Are the materials for your product/packaging ethically and environmentally sound?
Can you buy materials locally?
Once your product is finished with, can it easily be recycled?
Of course, being able to make changes like these will be dependent on the goods produced – it’s quite difficult to recycle our apps once they’re finished with, for example! But even for software companies like us, there are things we can do to reduce our impact on the environment and you can read more about that here.
What does this mean for you?
Opting to take your go-to-market process online will provide you not only with a central source of product information, reducing the risk of errors, but also save you time and money. Overseas travel, shipment costs and sample waste not only have a financial impact, but create a huge strain on the environment. By using digital tools you can help to reduce this impact. Why is this important?
Globally, an estimated 92 million tonnes of textile waste ends up in landfills every year – expected to increase to 134 million by 2030
It takes 200+ years for textiles to decompose in landfill
It takes 2,700 litres of water to make one cotton shirt – think how much you can save from reducing just 1 season of product samples
For the period 2007-2012, shipping emitted about 1,000 Mt CO2 per year, equalling approximately 3.1% of annual global CO2 emissions
Sulphur dioxide (SO2) emissions from international shipping were estimated at 1.7 million tonnes a year
CO2 emissions alone from flights within Europe have increased 28% since 2013
If unmitigated, aviation emissions are expected to double or triple by 2050
In Europe, trucks made up 23% of the CO2 emissions from road transport in 2019
So how can Hark help?
aView and aViewPro are collaborative platforms that your team can use to review product ranges effectively. Online access and real-time discussions mean you can say goodbye to shipping costs, greenhouse emissions and unhelpful wait times. aHub feeds your product information into aView so you can take your whole product life cycle online, from initial design concepts to sample designs, to the finished product. With the addition of 3D renders and aViewPro’s smart functionality, you can reduce product samples by range planning online and in turn, reduce wastage.
Our cloud-based PIM aHub, provides you with a central system to store all product data, imagery, videos, marketing assets and even 3D renders. Going digital doesn’t mean you have to sacrifice any part of your go-to-market cycle, including detailed design reviews. Our easy-to-use system retains all associated product information in one place that you can conveniently refer to and can be easily shared with all stakeholders allowing ease of collaboration. Cut back on travel costs by collaborating remotely, allowing you to work from the comfort of your own home whilst eliminating unnecessary travel.
Are you ready to make the change for a more sustainable future? Contact us now!